CoreBlue
Rethinking how the Cart works
Project Summary
Best Buy is a national leader in electronics purchases. But, employees struggled to hit their sales goals. To improve conversions, we designed an updated cart that brought forward more contextual information. This led to increased sales with customers.
Design Team
Rishi
Designed the experience
Product Team
Brad
Managed timelines and business requirements
Key Decision Makers
Jessica + Brian + Gabe
Approved final designs for development
My Role
Rishi
UX Designer, Lv.2
My Responsibilities
– User Experience Design
– User Interface Design
– Mobile Application Design
– Information Architecture
– Research Planning
– Design Library Management
– Wireframing
– Prototyping
Timeline
December 2019 – March 2020
Tools/Programs Used
Figma
Slack
Outlook
Teams
Jira
Objectives
1
Rethink how the Cart works to make it more functional and accessible to more employees
2
Showcase the value of rebuilding the cart through user testing
results
19%
Results description
65
Results description
56
Results description
87%
Results description
Given the confidential nature of the results,
please reach out to learn more.